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Knowing your competition: Even if there are no direct competitors for your service, there is always competition of some kind. What is it and why should the potential customer spend his or her money with you instead?

What is your competitive advantage or unique selling proposition? Finding a niche: Is there a market segment that is not currently being served or is not being served well?

8 Keys to a Strong Marketing Strategy

A niche strategy allows you to focus your marketing efforts and dominate your market, even if you are a small player. Generally a potential customer will have to be exposed to your product 5 to 15 times before they are likely to think of your product when the need arises.


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Needs often arise unexpectedly. You must stay in front of your clients consistently if they are going to remember your product when that need arises. Building credibility: Not only must clients be aware of your product or service, they also must have a positive disposition toward it. Potential customers must trust that you will deliver what you say you will. Being Consistent: Be consistent in every way and in everything you do.

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This includes the look of your collateral materials, the message you deliver, the level of customer service, and the quality of the product. This in part is the reason for the success of chains.

7 Key Ingredients of a Successful Digital Marketing Strategy

Maintaining Focus: Focus allows for more effective utilization of the scarce resources of time and money. Your promotional budget will bring you greater return if you use it to promote a single product to a narrowly defined target market and if you promote that same product to that same target market over a continuous period of time. Before you ever consider developing a brochure, running an ad, implementing a direct mail campaign, joining an organization for networking or even conducting a sales call, begin by mapping a path to success through the development of a consistent, focused marketing strategy.

Strategies-by-DESIGN is a Dallas, Texas based firm that helps small and medium sized businesses Map A Path to Success by providing consulting, training and skills based coaching in the area of marketing strategy development.

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For more information go to www. Julie Chance is the President of Strategies-by-Design. She has over 18 years of professional experience in training, marketing, management and operations. Visit her web site at www. Seeking out new channels of distribution is a key business development strategy for any company.


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Because of the long lead times involved in developing and marketing new products, companies must attempt to spot emerging trends well enough in advance that they can take advantage of them before significant competition develops. A company that has been successful marketing designer dog collars, for example, could expand into other premium dog care items such as beds, clothing or travel harnesses. The ultimate goal for many entrepreneurs is to build the business and sell it for enough money so they can retire and live comfortably or start their next venture.

This requires building the company right from the beginning with the goal of making it an attractive acquisition candidate someday.

Key to Success - Personal Development Strategy About How to Be Successful in Life

Skip to main content. Product Development Strategies Successful companies are adept at creating products that exactly fit what their target customer groups need. Marketing Strategies Companies must devise cost-effective means of reaching increasing numbers of customers.

The Secrets to Successful Strategy Execution

Distribution Strategies Distribution strategies have the objective of creating as many opportunities as possible for the customers to purchase from the company. Long Range Strategies Because of the long lead times involved in developing and marketing new products, companies must attempt to spot emerging trends well enough in advance that they can take advantage of them before significant competition develops. Exit Strategy The ultimate goal for many entrepreneurs is to build the business and sell it for enough money so they can retire and live comfortably or start their next venture.

Bradford and J. Peter Duncan; Photo Credits success image by martin schmid from Fotolia.